The History Of Vans

 In 1966, a shoe manufacturing factory was born in California, founded by the Van Doren brothers. The Van brothers, who were closely tied to the footwear textile industry, began producing a canvas model with vulcanized soles, which they decided to make customizable due to its limitations and their keen professional eye.

The footwear began to gain popularity among skaters in southern California, and as the years went by, the company that started as a factory selling to the public became Vans, one of the world's most famous urban brands.

An evolution of the early Vans (the Authentic), with a greater focus on protecting the skater's foot. Today, both the Authentic and Era models are cherished by the brand, along with other names like Slip On and Old Skool.

Very similar to each other, the difference between the Authentic and Era lies in the fact that the latter maintains a skate-oriented spirit, with reinforcement in certain areas. They are available in a wider variety of materials (such as leather or suede) and designs. The result is a shoe that is simple in conception and technique, but offers endless combinations in terms of aesthetics.

The relationship between the skateboarding world and urban fashion is undeniable. Supreme, HUF, Diamond - all brands that originated from skateboarding and now have their place in the streetwear world, each interpreting it in their own way.

In this field, Vans has a lot to say, as it is perhaps the brand that emerged thanks to skateboarding and in turn made skateboarding a mass phenomenon. However, its contribution to the world of streetwear is not as evident as in other cases. Behind Jordan, Air Max, New Balance, or Nike's latest running models, Vans are rarely the first choice. Therefore, it is perhaps time to speak up in favor of Vans Era.

Despite being adopted by very specific urban tribes, Vans Era is one of the most versatile models. Due to its simplicity, it can be successfully combined with shorts, jeans, chinos, etc. It is a shoe that can be worn on numerous casual occasions, giving you more options than, for example, a pair of Jordans - a shoe that is a hundred steps above, but more limited in its uses.

The aesthetic aspect is essential. The combinations of materials, colors, and patterns are infinite.

If we were talking about patterns, Vans takes the lead. Men dress from the feet up, and sneakers are the element that either kills an outfit or makes you turn your head. If you like to finish your looks with a different touch, Vans Era offers some of the most original models in this regard.

Furthermore, unlike other cases, Vans Era is one of the most affordable options to get a versatile, sober or original, comfortable shoe that guarantees durability for daily use.

The fact that the Era model is a standout is demonstrated when we look at the history of collaborations between brands. Names like Supreme, The Cobra Snake, the legendary store Patta, Kenzo, Comme des Garçons... have reinterpreted the Era from their personal point of view, resulting in true gems.

You can see all the models available in our online store, and we offer nationwide shipping with interest-free installment options. You can also find all our products at our Fluid stores in Argentina.

A good wardrobe should have all kinds of options and possibilities. For the most casual occasions, when you need a touch of color and a simple yet eye-catching shoe, Vans Era is worth considering. It's a piece of skateboarding and urban fashion history at a sensible price. It's a timeless choice that has been in fashion for over 30 years and will never go out of style.

Sofia Mantini y Catalina Ivorra